I collaborated with Intersection Conseil to design the new visual identity of a small consulting law firm based in Paris. Boutet-Hourdeaux assists and represents legal persons, public and private entities before the Supreme Courts.
My challenge was to help Boutet-Hourdeaux grow without losing their soul and values, show their knowledge and expertise and balance their serious image and sense of humour. The Boutet-Hourdeaux identity was designed to be sober, elegant modern and without being pretentious. I created a custom logo using their initials to convey a feeling of clarity and approachability. The new logo icon uses "BH" to signify connection in an honest way.
The website had to reflect the new visual identity, be attractive and an element of reassurance in the extension of a network approach. I designed it following a vertical line that help the visitor's eye. Some illustrations in the same vertical style highlight their value. The site is now accessible, more mature and fits better on the screen.
In collaboration with Intersection Conseil
Visual Identity · Web design & development