![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/35c31911-357b-47e0-9fdc-739e8ef89a38_rw_600.png?h=f2c072d6311fb9d83341a7d0445eba2e)
In 2020, my dad asked me if I could redesign a new label for his beekeeping business/hobby. The label he had did not suit him anymore (see below) and he wanted something a bit more professional and personalised.
He wanted the label to represent the flowers present in Alsace, region in France where he lives and his beehives are. I suggested we illustrate the flowers and bees to show his product's natural qualities.
My dad produces 2 types of honey: flower honey and acacia honey. We started with the flower honey as it is the one he produces in higher quantity. For the label, he selected 4 flowers from the region and that bees would gather pollen from: the hawthorn, the honeysuckle, the clematis and the dog-rose.
From there, I made some research about this 4 plants and illustrated them with details in black & white. I also drew the worker bees and the Queen Bee represented with a crown above her head. I drew the bees in colours to accentuate the contrast and show the main activity.
CLIENT
My dad - France
PROJECT DATE
May 2020
Packaging · Digital illustration · Print
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/bb68a221-9dbe-4f50-aa96-49d63789806a_rw_3840.jpg?h=21ac8bca7da2ca4cb5c82552879bd340)
Initial label my Dad used to buy for his honey
Here below is the final label design and each illustration made for the label. Enjoy!
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/067f7a6a-1e90-4fba-9b19-f5505c80d7bf_rw_1920.jpg?h=9a0b587e8f07d5734d3a3b83c60a52ad)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/bd1c4705-8ca0-419f-b5e1-8fe9e205291e_rw_1920.jpg?h=5af1566bb7f6a212e0e3acd95527a45b)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/d0fcb739-8e42-4883-8321-c1ffcc92789a_rw_1920.jpg?h=e975b622d666176bccfeec41cd7db26f)
Flat label illustrated and designed for the flower honey
All flowers and bees have been drawn separately and then arranged on the label. The illustrations are high in details for a professional look.
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/1228f3c3-a43c-4384-b03e-c2d675c72de7_rw_1200.jpg?h=f36eb01800b80ac5500b540b2e1fad39)
The hawthorn (Crataegus)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/264d7992-9db7-4971-9f6a-e8baa0963b72_rw_1920.jpg?h=422858027e36c1156e70d36a8a47051e)
The dog-rose (Rosa canina L.)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/745a5d77-2a81-4102-b5d6-35fdad49f3ae_rw_1920.jpg?h=53f20b8d9d25d282d07980a54f91bcea)
The clematis (Clematis)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/6295d6bb-219f-4314-99cd-f7cb699a2257_rw_1200.jpg?h=4b99326e21a9e0fd98d7776bea2e1bc2)
The honeysuckle (Lonicera)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/884c843c-4254-4866-9e38-880fab536c07_rw_1200.jpg?h=363033d83bc8283a34946fcf03faa51f)
Worker bee
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/b55a4002-32e1-4658-a78c-68379c51cbae_rw_1920.jpg?h=f806a386e29acb9185ca0fbcb724bb8f)
Queen Bee with a crown above her head
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/bb2e16f2-465c-4735-ae3d-c3958c23f16c_rw_1920.jpg?h=ef039943a0a00e5e6eccd2bef6641cde)