Visual Identity

Let’s make your brand irresistible!

A brand is much more than just a logo. In addition to a consciously thought-out logo to attract your customers, I will develop a harmonious colour palette that communicates your values, choose consistent typeface & fonts, and create patterns, illustrations and image libraries that will add personality and style to your brand.

I will apply this new identity on communication media of your choice, digital and/or paper (e.g. business cards, letterhead, stationery, etc.)


Publication & Advertising

From the layout of the content to the choice of photos and paper, or other medium, first impressions matter! 
I will help you boost your visibility by targeting and multiplying your print & digital publications and communication media.

EDITING: Flyer - Brochure - Poster - Catalogue - Menu - Magazine ad - Newsletter - Business report/manual - Powerpoint presentation
EVENT: Roll-up banner - Wall banner - Vehicle wrap - Signage - Trade show display - Bags & T-shirts
SOCIAL MEDIA: Social media ad - Banners - Graphics


Website Design & Development

Web design is important. Considering your website is often making the first impression, you want a design that is impactful, accessible, inspiring, and interesting. 
From user-friendly experience to customised visuals, I design website that are easy to navigate, search-friendly, and responsive for any type of device: desktop, laptop and mobile.
With your help, I will handle the web design process, from strategy and wireframes to layout, integration & development and Search Engine Optimisation (SEO). I can also provide design packages that offer website management, so that you can focus on managing your business.
I am familiar with WordPress, Wix, Squarespace, Adobe Muse and Shopify.


Packaging & Label

A great label design must be informative, intriguing and inviting and especially makes customers say “yes” to your product. 

I design customised labels & packaging for many different types of products (e.g. cosmetics, food, beverages, etc.) that will set your product apart on the shelf, with beautiful design and powerful messaging.


Illustration

Illustrations can add a personal touch to your brand! 
I create illustrations for a wide range of projects and purposes, starting from specific graphic elements & patterns for visual identity or web pages, vector art, to scientific & botanical illustrations, product packaging, character design and specific unique illustrations.

My illustrations are mainly digital and for different material and media (fabrics, paper, t-shirt, bag, website, social media, etc.).


Motion Design

Let’s tell your story together!
I create custom motion graphics and animated videos suitable for any type of product or service. I combine video, still images, types and sound with storytelling techniques from animation and graphic design. 

Whether it is a promotional video of your products/services, a simple animated logo/gifs or a teaser for social networks, we will work together to meet your communication needs and provide a meaningful and engaging experience for your audience.
What they say
« Since I founded Making You Smile in 2021, Eva has been one of the most dependable partners of our branding agency since the very beginning. Each time I'm asked to describe Eva and her work, the first word that comes up to my mind is "brilliant". Above all, she's a definitely talented graphic designer and illustrator filled with creative ideas. Also, thanks to her deep understanding of branding, she has a very strategic approach when it comes to creating new visual concepts from scratch, while she well knows how to make an existing brand's visual identity evolve greatly. In addition to her highly recommendable skills and competencies, what truly sets her apart is her amazing personality - she's full of positive energy, hardworking, reliable, and, last but not least, extremely kind-hearted. »
Taehee Kim Verney-Carron - Founder & Brand Strategist of Making You Smile
« I really loved working with Eva on the website for my company Conscious Cultures. Eva is, at the same time, very guiding, very pedagogue on technical aspects, and very attentive to needs, always looking for (and finding!) solutions to fulfil my desires. Beyond her technical and graphic skills, it is very pleasant to work with her, in good spirits and with humour. I will definitely recommend her around me and will work with her again her as soon as the opportunity arises. Many thanks Eva! »
Sandra Fillaudeau - Founder of Conscious Cultures & Les Équilibristes Podcast
« Working with Eva really goes beyond the sphere of design: she seeks to understand the intricacies of your industry and your specificities, she constantly challenges herself to offer the best (and the most beautiful!) solutions, and knows how to motivate you so that you do not rest on your laurels! In short, Eva enables my business to grow harmoniously and intelligently. That's why, I systematically recommend her to my clients. »
Alexia Colson-Duparchy – Founder & Coach of B.right Brains Co

« When I saw the remarkable marketing communication that Eva created for Botanica Natural Products, I commissioned her to design a range of marketing materials for my development foundation (Mogalakwena Craft Art Development Foundation - MCADF). Eva designed and compiled a valuable marketing strategy for MCADF.  Her creative input is exceptional with regard to web design, social media platforms, branding, packaging, printed materials  and all aspects required for marketing in the 21st century. She furthermore positively contributed to various marketing goals at our Studio Shop in Cape Town. Eva is efficient, knowledgeable, and results oriented. Her warmth and positive attitude makes it a pleasure to work with her. »
Dr Elbé Coetsee - Founder & Director of Mogalakwena Craft Art Development Foundation
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