Community Couriers is a community based courier service for community businesses and community members. I started working with the founder a couple of years ago and we have worked on numerous projects together since. 
Community Couriers was a new project he had in mind owing to the increase in online purchases during the lockdown, the expensive prices of on demand deliveries and the unreliable date & time of deliveries in South Africa. 
He needed a new logo and visual identity for his new business. As said in the brief: "something friendly but clean and contemporary and that creates a warm and comforting feel"

My design reflect a deep appreciation for details. I chose the labrador as the main image because of its physique, profile, attitude and friendliness. But also because I knew the founder's love for this breed (he actually owns 2 labradors). The animal holding the letter conveys loyalty, trust, intelligence, approachability and reliability.
I hand illustrated the logo to expand upon the brand's friendliness, reliability and human quality.
CLIENT 
Community Couriers - South Africa

PROJECT DATE
April 2020

CATEGORY
Branding · Illustration

Hand-illustrated logo for Community Couriers: the animal holding the letter conveys loyalty, trust, intelligence, approachability and reliability

I first illustrated 2 versions of the Labrador (see below). They decided to go with the left option. 

Quick gif using the 2 illustrations I initially drew.

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