![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/662080b2-f4b1-4f7e-b366-846df1e81122_rw_600.png?h=901835949a68b2075f63d98c20935521)
Community Couriers is a community based courier service for community businesses and community members. I started working with the founder a couple of years ago and we have worked on numerous projects together since.
Community Couriers was a new project he had in mind due to the increase in online purchases during the lockdown, the expensive prices of on demand deliveries and the unreliable date & time of deliveries in South Africa. He needed a new logo and visual identity for his new business. As said in the brief: "something friendly but clean and that creates a warm and comforting feel"
My design reflects a deep appreciation for details. I chose the Labrador as the main image because of its physique, profile, attitude and friendliness. But also because I knew the founder's love for this breed (he actually owns 2 Labradors). The animal holding the letter conveys loyalty, trust, intelligence, approachability and reliability.
I hand illustrated the logo to expand upon the brand's friendliness, reliability and human quality.
CLIENT
Community Couriers - South Africa
PROJECT DATE
April 2020
WHAT I DID
Strategy · Visual identity · Logo · Illustration · Print · Signage
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/4bdc3681-20b0-46c4-a855-3ab7f5028d65_rw_1920.jpg?h=a7890f719fe668cfd20ff4d23b78ddf8)
Hand-illustrated logo for Community Couriers: the animal holding the letter conveys loyalty, trust, intelligence, approachability and reliability
I first illustrated 2 versions of the Labrador (see below). They decided to go with the left option.
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/3bcfd771-a721-4a0a-a5e0-a176a2f0202a_rw_1200.jpg?h=07d5d8363b7e1592d5561c5b4605859b)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/97b72f58-d46e-45c1-94f2-079a376e41a3_rw_1200.jpg?h=3473477dde41af8dc62794c7eaeb0eef)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/b522d0a9-d6a0-4fd6-a886-1e65adceb8dd_rw_3840.jpg?h=d61d9cf80df00db44af615011ff063f4)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/ef494a36-f07e-4382-a36a-bce2e197a48c_rw_3840.jpg?h=d7444ae660f213a39d205b97f698b3f2)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/593dfb70-22b9-4b0f-a866-cfa1ebd177e2_rw_1920.jpg?h=3707d7f82c43ba97316628cacc674794)
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/0f0d9f8b-5282-4c61-8b2b-a476e6303ab5_rw_1920.gif?h=eaa223d6598d2b77f53049974f730bba)
Quick gif using the 2 illustrations I initially drew.
![](https://cdn.myportfolio.com/0ee83292-ef51-4721-98f0-5d98cc5c806c/358e7094-e5bb-48ec-97fe-76873ef98df1_rw_1920.jpg?h=97400a3ac6f3373e719dc18bcea02d2b)