Botanica Natural Products is an award-winning, family-owned social enterprise located in rural Limpopo, South Africa. Their mission is to integrate the use of indigenous plants, traditional knowledge and science to promote better skin health. They identify, produce and supply indigenous plant extracts and oils in a socially and environmentally sustainable manner for personal care applications. These extracts are marketed to cosmetic and nutraceutical producers worldwide.
I was commissioned by Botanica to design and develop a new B2B website for the company. Considering a website is often making the first impression, the design had to be professional, attractive, accessible, inspiring, clean and with a focus on B2B companies.
I designed a clean, crisp site that is simple to navigate and focussed on accessibility and legibility. The website is bright with its use of whitespace and subtle touch of bold contrasting colour scheme used as an accent to highlight information throughout the site. Their welcome screen instantly sets the tone for the company with full-screen photography that matches their target audience.
The website is also responsive for any type of device: desktop, tablet and mobile.
CLIENT
Botanica Natural Products - South Africa
PROJECT DATE
January 2021
WHAT I DID
UI/UX Design · Web Development
