Client projects – Groupe La Mère Poulard

Revamping hospitality in the heart of the Mont-Saint-Michel

UI/UX Design
Web development

In collaboration with Net Plus Ultra

The history of La Mère Poulard Group began more than 130 years ago, in the Mont-Saint-Michel, when the famous Auberge la Mère Poulard was created. Today, the Group includes 25 establishments and offers a complete tourist offer.

The Group wanted to promote its offer and its establishments by repositioning the corporate brand and restoring its outdated image.

I worked closely with the digital agency Net Plus Ultra to define the content and produce a modern website that reflects the Group’s new visual identity, boosts its online visibility, develops its reputation, give visibility to recruitment offers (in particular seasonal staff for catering and hotel activities) and recruit new talent.

The website

Modern and immersive design approach

The website is modern while highlighting the Group’s long tradition of hospitality. The experience is based on a balance between micro-interactions, a play on typography and graphic elements (square shapes from the logo). We incorporated visual elements such as full-screen images, hand-drawn illustrations, and animations to enhance the user experience. The outcome was a visually stunning website.

Mobile

Engaging Mobile Experience

We developed mobile-integrated formats to open access to smartphone and tablet users without sacrificing the beauty of the final product.

Love notes

“She is incredibly creative, with a highly developed sense of UX, and is equally strong in design and web development.”

I particularly appreciate her attention to detail during the functional testing of websites (where developers often struggle to balance functionality with respect for design), as well as her responsiveness and positive attitude at work. It’s truly a pleasure to collaborate with Eva! We highly recommend her. 

Jimena Sengenes, Founder of the digital agency Net Plus Ultra

Portfolio

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