Client projects — Eclosia

Montessori School where children shine the brightest

Logo
Visual identity
Illustrations
Social media
School’s front window

In collaboration with Making You Smile Agency

Eclosia is a French-American Montessori preschool (ages 2-6) based in Paris 15. Its mission is to ignite the inner spark of each child and help them grow with confidence. More artistic and human than a classic Montessori setting, the school offers high-quality programs and activities with a reduced class size. All designed to strengthen and maintain each child’s confidence.

After a year and a half in her educational and entrepreneurial adventure, Stéphanie Camine, founder of the Eclosia school, was looking to clarify the positioning of her school in order to better identify where and how to reach the right audience with the right message. She wanted to build an effective brand strategy aligned with her vision and be guided in its implementation.

So I called on the agency Making You Smile to clearly and attractively define the school’s strengths and uniqueness, to deliver a message aligned with its values and to target the families most likely to thrive at Eclosia. With this strategic work, we highlighted these elements through a redesign of the logo, visual identity, social networks and website.

The visual identity

Bringing out the magical inner spark that lies within each child

Eclosia is a joyful, caring, gentle and enthusiastic brand. Its identity had to evoke kindness, be positive and represent the inner spark in a creative and magical way. I was inspired by the brands Innocent, for its optimistic, simple and minimalist image, and Disney, for its magical side. I created a logo with a playful and childish typography and a symbol that represents the sparks in motion a bit like a firework. The palette also follows the personality of the brand with bright and positive colors.

Illustrations

The inner spark imagined through illustrations

To further highlight the concept, I decided to represent in a creative and original way the inner spark of children sometimes invisible to the naked eye. To do this, I used photos on which I drew elements representing the joy of life, self-confidence and children’s imagination and wonder to create an even more magical universe.

Love notes

“If you want a visual identity that truly reflects your values and the philosophy of your company, I 100% recommend Eva’s creativity!”

A year after creating my preschool, word of mouth was no longer enough and I was struggling to gain visibility. I was looking to create a new design for the school window, but I couldn’t find the right colours, fonts, or design to reflect the school’s spirit.

Eva was immediately enthusiastic about the project, and what was supposed to be a window design became a complete overhaul of my logo and visual identity! If you want a visual identity that truly reflects your values and the philosophy of your company, I 100% recommend Eva’s creativity! I don’t regret for a moment having invested in a more ambitious project.

Today, thanks to her talent and the time she was willing to spend to integrate what makes us unique, families immediately understand who we are. Thanks to her ideas and creations, I have also become more efficient because I can now adapt communication materials in just a few hours that used to take me several days. Many thanks for your generosity.

Stéphanie Camine, Founder of Eclosia

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