Client projects — Ferris.ai

Data and AI-driven solutions delivered on real-time platforms

Visual identity
UI/UX Design
Web development (WordPress)

In collaboration with Making You Smile Agency

Ferris.ai is a leading data and AI company based in Switzerland. The company accelerates digital transformation with data and AI solutions and consulting (backed by real humans!) on real-time platforms.

With many years of expertise but an unclear message and out-dated image, the company wanted to achieve new goals that reflect their new ambition. The aim of the project was to gather all platforms and information about Ferris into a single website to make information clearer for customers and visitors as well as increase interest in business and spread word about the its products
and solutions.

To meet these expectations, I worked in collaboration with Making You Smile to provide a creative solution that makes the brand stand out and bring clarity to Ferris’s business, positioning and message.

Visit website

Visual identity and UI/UX Design

A clean, refined, ambitious and value-driven image

The first objective was to make the visual identity and new website modern while highlighting the company’s years of expertise.

The website combines dark and light mode with touches of vibrant colours and bold elements and layout. The colour palette is dominated by vibrant and energetic red and orange, which are often associated with passion, confidence, enthusiasm and creativity. They also brings warm, youth and friendliness adding a human touch to the overall feel. I incorporated visual elements such as hand-drawn illustrations and animations to enhance the user experience.

Secondly, to achieve clarity and order and create clean, easy-to-absorb content, I used a grey lines grid that acts as the backbone of the website.

The outcome is a visually stunning website and gives a clean, refined, ambitious and value-driven look & feel.

Worpdress Development

Engaging experience

I developed the website into WordPress integrating micro-interactions and animations to grab the audience’s attention, encouraging them to explore the platform’s wealth of content and drawing the eye to important information or CTA. The design of the buttons is bold and original using the square shape of the logo to highlight the element.

The website was also thoughts for mobile and tablets users without sacrificing the beauty of the final product.

Love notes

“What impresses me most about Eva is her ability to listen and understand the client’s input, culture and vision for the website and how she translates all of this into a magnificent design.”

Eva is super creative, skillful and delivers results from day one.
Our new website finally conveys who we are and what we do, in a manner that is informative and to the point at the same time. Our primary goal was that any visitor to our website receives a well-rounded insight into our company, products and solutions.
The value she provides is fantastic and the collaboration is professional and fun at the same time. The delivery is qualitatively super high, on time and within budget. What else is there to ask for?

Felix Caprez, Ferris.ai

“You stood out for your ability to transform our complex high-tech company into a clear, simple, and appealing brand. ”

Even my wife finally understands what we do!

Marco Selva, Chief Executive Officer at Ferris.ai

“They have lifted our branding and messaging to a whole new level. ”

Tom Debus, Chief Technology Officer at Ferris.ai

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