The history of the La Mère Poulard Group began more than 130 years ago, in the Mont-Saint-Michel, France, with the creation of the famous Auberge la Mère Poulard. Today, the Group includes 25 establishments and offers a complete tourist offer.
The client wanted to promote its offering and establishments by repositioning the corporate brand of the La Mère Poulard Group and restoring its outdated image.
As a major axis of its digital strategy, it was necessary to design a corporate site in order to boost its online visibility, develop its notoriety, give visibility to recruitment offers (in particular seasonal staff for catering activities and hospitality) and recruit new talents.
I worked in close collaboration with the digital agency Net Plus Ultra and with the teams from the Group to define the content and think about its promotion on the site. Work on content and form was essential to produce a modern website that reflected the Group's new visual identity.
Groupe La Mère Poulard
In collaboration with Net-Plus-Ultra
UI/UX design · Web development
Jimena Sengenes – Founder of the digital agency Net Plus Ultra
“Eva has been working with Net Plus Ultra for a year and we are delighted with all the projects we have been able to create together. She is very creative, has a very developed sense of UX and is as solid in design as in web development. I appreciate her attention to detail during functional testing of websites (where developers often have difficulty reconciling functionality and respect for design) as well as her responsiveness and good humour in her work. A real pleasure to collaborate with Eva! We highly recommend her.”