For the Bloomloops identity, I took inspiration from the duality of the method, which combines science, health and body with knowledge, well-being and mind. These 2 facets come together to form an endless knot/loop, symbol of happiness, harmony, optimism, serenity and balance. A healthy mind in a healthy body (mens sana in corpore sano). The loop also symbolises duration over time.
For the typography, I used Omega Sans, a curvaceous, modern and symmetrical font. The logotype, constructed from this sans serif typeface, was especially conceived to look like rond symmetrical loops. As for the colour palette I took inspiration from nature in a balance that blends together harmoniously between blues, browns and green with a hint of bright coral.
CLIENT
Bloomloops - France
PROJECT DATE
October 2020
CATEGORY
Branding
